Understanding Bounce Rate

Bounce rate meaning is the share of visitors who left your internet site/webpage in the entry point without having done any activity. Activity would mean clicks made & pages visited. High bounce rate indicates that the content presented or way it turned out presented had not been relevant for the entrance options.

Visitors landing in your entry page are thought to bounce if they:



Close the window or an open tab
Types a whole new URL
Leave your website by clicking the BACK button
Click a hyperlink on the page that takes them to a different site.
Or the Session timeouts (generally taken as 30 mins)
Why so many people are looking for ways to lower Bounce Rate?

The fact is simple - The lower the bounce rate, higher the potential for visitor browsing your site pages and converting.

Google.com analytics specialist Avinash Kaushik has stated:

"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, the greater question is - How to control the Bounce Rate?

Content - The content available in your website is the major factor for bounce rate. If this article is strongly related the visitors expectations the probability is that they will not bounce from your web site without visiting other areas of website. For E.g. if your site is about IT Conferences and on landing page you happen to be talking about general stuff rather than educating the visitors on the benefits of attending your conferences, then visitors more likely to leave your internet site due to insufficient desired information.
Website Load Time - Try to reduce the website load time - It's really nearly impossible to find patient visitors. Instead of using heavy animations about the complete page that takes lot of time to load, use animation only in the banner area and provides text content in remaining area of the page. This will make user read the content and inside mean time your animation will even load.
Flow - Provide your visitors with proper access points to find their way. Do proper linking towards the internal pages that guide them to their parts of interest. Most of the visitors bounce since they were not able to navigate to relevant pages. Make your navigation flow user friendly by categorizing and sub-categorizing.
Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that section of the website which you see without having a scroll. Research states that 60% - 80% of visitors is not going to scroll your site 'down the fold', therefore the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, especially when then appear as an unwanted guest. They are the biggest distraction, every time a visitor is looking to get some information and facts. Even the feedback popup, sometimes annoys the visitors and so they bounce.
The previously discussed points will surely help you reduce your web site bounce rate

We at AfterTheNet - The Web Strategy Company follow the previously listed keyword strategy to supplement our clients with basic towards the most advanced processes for any goal they choose to reach using website. Our step wise approach offers them the complete visibility of their website - that they can are deprived of very often, in deficiency of a trustworthy resource.